Blog

Congratulations to our brilliant martech client, Datorama – they’ve been acquired by Salesforce!

July 16, 2018

We love celebrating big milestones with our clients and today, we’re celebrating Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers, as it joins the Salesforce family. The companies today announced that Salesforce has signed a definitive agreement to acquire Datorama. The media is buzzing about this big news – read […]

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Driverless Cars: A Revolution for Automakers, Consumers and Advertisers

July 14, 2017

Driverless cars: what used to seem like something out of a science fiction movie is now an automotive actuality. In just a few, short years, 19 major brands including Ford, Toyota and Nissan will be ready to put driverless cars on the road. In fact, Breakaway client, Elektrobit—a pioneer in embedded automotive software—is working with many automakers to bring vehicles with highly […]

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Driving Media Engagement at CES 2017

January 27, 2017

There’s nothing quite like kicking off the year at the biggest technology tradeshow in the world – CES. This year, I supported our client Elektrobit, a pioneering provider of embedded and connected technology to the automotive industry. For Elektrobit’s marketing team, CES 2017 provided an opportunity to showcase how the company is defining the future of mobility […]

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