“No one is born hating another person because of the color of his skin, or his background, or his religion. People must learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite.”
― Nelson Mandela, Long Walk to Freedom
Is your communication strategy looking for big results? In today’s ever-changing world, you might need to consider an “up close and personal” strategy. That approach worked for Synamedia, the world’s largest independent video service provider, as we looked for new ways to stand out during the pandemic.
Together, we created a virtual press event – #SynaMEDIAday – that provided executives the opportunity to share news and strengthen key media & analyst relationships.
It was so successful, the campaign has been named a Platinum MarCom Awards winner!
Breakaway Communications is a full-service, integrated communications firm specializing in building awareness and thought-leadership for B2B and B2C technology companies.
Breakaway’s expertise is broad and deep in technologies that matter most today, including connected transportation and smart cities, immersive video technologies, machine learning/artificial intelligence and the Internet of Things, among others. We have deep experience with embedded and enterprise software and systems, cloud services, semiconductors and more.
With offices in San Francisco and New York, and agency partners around the world, Breakaway Communications delivers global programs that encompass traditional PR, social media campaigns, content development and marketing communications for innovators of all sizes, ranging from startups to global corporations.
“For someone like me, who has a good deal of experience covering the traditional auto industry but not so much the ‘new’ auto industry, Breakaway’s staff has helped deepen my understanding of the connected-car and Smart City spaces and connect me with experts who inform my coverage.”
“There’s a ton of data streaming off cars today, and Breakaway’s staff grasps how important that is not just for cars and the auto industry, but for Smart Cities looking to glean new insights from this information. As a reporter, they help make sense of those opportunities in a way that really provides meaningful insights in my coverage.”
“There are a lot of companies today that present themselves as experts in the mobility space, but few that can actually provide detailed insights. Breakaway is one of the latter, and I love working with their team to deepen my understanding of the way new data-rich technologies can broadly benefit transportation and Smart City planning.”
~ Pete Bigelow, Senior Reporter, Automotive News