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Connected Transportation & Smart Cities
Video & TV Technology
Enterprise Systems & Solutions
Emerging Technologies

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Ricoh’s New Spin-Out Company Brings 360 Cameras Into Focus

There’s a new 360-degree camera in town, but it’s not made by any company you’ve heard of. Vecnos is a new brand, spun out of the Japanese company Ricoh, which is known for its imaging products and printers as well as some of the best 360 cameras around.

Ricoh will continue to make 360 cameras—the spherical videos captured by these devices have proven popular among amateurs and professionals creating immersive content.

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Breakaway Communications

Breakaway Communications is a full-service, integrated communications firm specializing in building awareness and thought-leadership for B2B and B2C technology companies.

Breakaway’s expertise is broad and deep in technologies that matter most today, including connected transportation and smart cities, immersive video technologies, machine learning/artificial intelligence and the Internet of Things, among others. We have deep experience with embedded and enterprise software and systems, cloud services, semiconductors and more.

With offices in San Francisco and New York, and agency partners around the world, Breakaway Communications delivers global programs that encompass traditional PR, social media campaigns, content development and marketing communications for innovators of all sizes, ranging from startups to global corporations.

Client Experience

RICOH - imagine. change.
C3 Report - Inspiring Mobility Together
Green Touch
NOKIA - Connecting People
Alcatel Lucent
Aruba Networks
Industry Associations C3 TVOT The Imaging Alliance


From Media

“For someone like me, who has a good deal of experience covering the traditional auto industry but not so much the ‘new’ auto industry, Breakaway’s staff has helped deepen my understanding of the connected-car and Smart City spaces and connect me with experts who inform my coverage.”

“There’s a ton of data streaming off cars today, and Breakaway’s staff grasps how important that is not just for cars and the auto industry, but for Smart Cities looking to glean new insights from this information. As a reporter, they help make sense of those opportunities in a way that really provides meaningful insights in my coverage.”

“There are a lot of companies today that present themselves as experts in the mobility space, but few that can actually provide detailed insights. Breakaway is one of the latter, and I love working with their team to deepen my understanding of the way new data-rich technologies can broadly benefit transportation and Smart City planning.”

~ Pete Bigelow, Tech Editor, Car & Driver

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