“No one is born hating another person because of the color of his skin, or his background, or his religion. People must learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite.”

― Nelson Mandela, Long Walk to Freedom

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Connected Transportation & Smart Cities
Video & TV Technology
Enterprise Systems & Solutions
Emerging Technologies
Supply Chain & Transportation Management

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How NASA Built a Self-Driving Car for its Next Mars Mission

LATER THIS MONTH, NASA is expected to launch its latest Mars rover, Perseverance, on a first-of-its-kind mission to the Red Planet. Its job is to collect and store geological samples so they can eventually be returned to Earth. Perseverance will spend its days poking the Jezero Crater, an ancient Martian river delta, and the samples it collects may contain the first evidence of extraterrestrial life. But first it has to find them. For that, it needs some damn good computers—at least by Martian standards.

Read the Article on WIRED »

About
Breakaway Communications

Breakaway Communications is a full-service, integrated communications firm specializing in building awareness and thought-leadership for B2B and B2C technology companies.

Breakaway’s expertise is broad and deep in technologies that matter most today, including connected transportation and smart cities, immersive video technologies, machine learning/artificial intelligence and the Internet of Things, among others. We have deep experience with embedded and enterprise software and systems, cloud services, semiconductors and more.

With offices in San Francisco and New York, and agency partners around the world, Breakaway Communications delivers global programs that encompass traditional PR, social media campaigns, content development and marketing communications for innovators of all sizes, ranging from startups to global corporations.

Client Experience

RICOH - imagine. change.
Elektrobit
PRYSM
QNX
TVOT
C3 Report - Inspiring Mobility Together
Green Touch
Broadcom
NOKIA - Connecting People
Alcatel Lucent
HP
Aruba Networks
Cisco
Industry Associations C3 TVOT The Imaging Alliance

Recognition

From Media

“For someone like me, who has a good deal of experience covering the traditional auto industry but not so much the ‘new’ auto industry, Breakaway’s staff has helped deepen my understanding of the connected-car and Smart City spaces and connect me with experts who inform my coverage.”

“There’s a ton of data streaming off cars today, and Breakaway’s staff grasps how important that is not just for cars and the auto industry, but for Smart Cities looking to glean new insights from this information. As a reporter, they help make sense of those opportunities in a way that really provides meaningful insights in my coverage.”

“There are a lot of companies today that present themselves as experts in the mobility space, but few that can actually provide detailed insights. Breakaway is one of the latter, and I love working with their team to deepen my understanding of the way new data-rich technologies can broadly benefit transportation and Smart City planning.”

~ Pete Bigelow, Senior Reporter, Automotive News

From the Industry

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