Blog

VR Marketing & Advertising: The Next Frontier?

August 28, 2017

A New York Times news video on refugees shown through Google Cardboard glasses. A tricked-out in-store chair that transports TOMS customers to a Peruvian village. An Oculus Rift headset that brings viewers straight to Castle Black in Game of Thrones. Retailers, news outlets and cable companies have been dreaming up ever-exciting ways to leverage virtual reality (VR) […]

More »

| |

Driverless Cars: A Revolution for Automakers, Consumers and Advertisers

July 14, 2017

Driverless cars: what used to seem like something out of a science fiction movie is now an automotive actuality. In just a few, short years, 19 major brands including Ford, Toyota and Nissan will be ready to put driverless cars on the road. In fact, Breakaway client, Elektrobit—a pioneer in embedded automotive software—is working with many automakers to bring vehicles with highly […]

More »

| |

In the Ads Arms Race, Headphones May be the New Frontier

November 2, 2016

I’ll admit it. I use an ad blocker a lot of the time. Part of it’s because I hate the clutter, yes, but ad blocking also cuts off a common avenue for malware. I’m protecting a lot more than my simple sense of taste here. And I’m not alone. According to one study, there are […]

More »

Try to Twitter Keep Up!