Blog

Congratulations to our brilliant martech client, Datorama – they’ve been acquired by Salesforce!

July 16, 2018

We love celebrating big milestones with our clients and today, we’re celebrating Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers, as it joins the Salesforce family. The companies today announced that Salesforce has signed a definitive agreement to acquire Datorama. The media is buzzing about this big news – read […]

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VR Marketing & Advertising: The Next Frontier?

August 28, 2017

A New York Times news video on refugees shown through Google Cardboard glasses. A tricked-out in-store chair that transports TOMS customers to a Peruvian village. An Oculus Rift headset that brings viewers straight to Castle Black in Game of Thrones. Retailers, news outlets and cable companies have been dreaming up ever-exciting ways to leverage virtual reality (VR) […]

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Driverless Cars: A Revolution for Automakers, Consumers and Advertisers

July 14, 2017

Driverless cars: what used to seem like something out of a science fiction movie is now an automotive actuality. In just a few, short years, 19 major brands including Ford, Toyota and Nissan will be ready to put driverless cars on the road. In fact, Breakaway client, Elektrobit—a pioneer in embedded automotive software—is working with many automakers to bring vehicles with highly […]

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Driving Media Engagement at CES 2017

January 27, 2017

There’s nothing quite like kicking off the year at the biggest technology tradeshow in the world – CES. This year, I supported our client Elektrobit, a pioneering provider of embedded and connected technology to the automotive industry. For Elektrobit’s marketing team, CES 2017 provided an opportunity to showcase how the company is defining the future of mobility […]

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In the Ads Arms Race, Headphones May be the New Frontier

November 2, 2016

I’ll admit it. I use an ad blocker a lot of the time. Part of it’s because I hate the clutter, yes, but ad blocking also cuts off a common avenue for malware. I’m protecting a lot more than my simple sense of taste here. And I’m not alone. According to one study, there are […]

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Train of Thoughts

August 25, 2016

For the 8 percent of Americans like me who travel longer than an hour each way to work, you understand the monotony and intellectual stagnation that is our commutes. Luckily, I believe I found the cure: podcasts. Like any good millennial should, I have turned to podcasts to get my dose of NPR, Gimlet Media and Big Think. […]

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