Driverless Cars: A Revolution for Automakers, Consumers and Advertisers



Driverless cars: what used to seem like something out of a science fiction movie is now an automotive actuality. In just a few, short years, 19 major brands including Ford, Toyota and Nissan will be ready to put driverless cars on the road. In fact, Breakaway client, Elektrobit—a pioneer in embedded automotive software—is working with many automakers to bring vehicles with highly advanced driver-assistance systems to market.



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The GIF Turns 30: How Adaptability Allowed a Technology to Have its Heyday after Three Decades



If you’ve ever connected with a team on Slack, reacted to a post on Tumblr, or tuned in to a Twitter debate, there’s a very good chance you’ve used GIFs (or at least seen them deployed). The GIF, which stands for Graphic Interchange Format, has become a huge part of the way many of us communicate, especially in recent years. For those who created their reaction GIF folders in recent years, it may be surprising to learn that the format got its start as a way for early-Internet service Compuserve to display company logos and stock charts sharply to a variety of computers over slow connections in the 1980s.  



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Driving Media Engagement at CES 2017



There’s nothing quite like kicking off the year at the biggest technology tradeshow in the world – CES. This year, I supported our client Elektrobit, a pioneering provider of embedded and connected technology to the automotive industry. 

For Elektrobit’s marketing team, CES 2017 provided an opportunity to showcase how the company is defining the future of mobility with innovation. EB’s newest solutions enable carmakers and Tier 1 automotive suppliers to develop and bring to market highly automated and fully autonomous driving systems.



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In the Ads Arms Race, Headphones May be the New Frontier



I’ll admit it. I use an ad blocker a lot of the time. Part of it’s because I hate the clutter, yes, but ad blocking also cuts off a common avenue for malware. I’m protecting a lot more than my simple sense of taste here.



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Train of Thoughts



For the 8 percent of Americans like me who travel longer than an hour each way to work, you understand the monotony and intellectual stagnation that is our commutes. Luckily, I believe I found the cure: podcasts. 



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Twitter’s New Timeline- What Does it Mean for Brands and PR?



There is no denying that the world of media and communications is constantly evolving. Twenty years ago social media didn't even exist, yet two short decades later, it has found its way to the core of the business world. In technology PR, we’ve become accustomed to social media announcements that can shake things up – which leads me to Twitter’s new algorithmic timeline and its impact from both a brand and PR perspective. 



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