Last week, our client Delivery Agent announced its acquisition of Musictoday from Live Nation Entertainment. This strategic move now allows for the more than 500 artists and brands working with Musictoday, such as Pitbull, Lady Gaga and Dave Matthews Band, to leverage Delivery Agent’s proprietary commerce technology to further more deeply, and more instantly, engage with their fans. As part of Delivery Agent, Musictoday can now offer clients fans the ability to make purchases directly from live tweets, music videos and live streamed concerts, as well more sophisticated online and mobile storefronts.
I’m currently preparing to enter my fourth year—or senior year, as they say here in the States—at McGill University in Montreal, Canada. I’m very excited to return to Breakaway Communications as a summer intern, having already interned at Breakaway the summer of 2011 after graduating from my high school in Connecticut.
Few issues fascinate me more than the connected car and its implications. That’s one reason why I was eager to attend this year’s Connected Car Conference (C3) as part of CEWeek New York. (Another reason? The event is also a preview of what’s to come for 2015 CES.) Our client from QNX Software Systems, Derek Kuhn, participated in the panel “Safeguarding Driver Privacy,” sharing his insight on the challenges, opportunities and under-appreciated nuances of keeping connected car data safe. The panel also featured executives from AVG Technologies, Covisint, HARMAN, and the Intelligent Car Coalition, with Strategy Analytics’ Roger Lanctot moderating.
You’ve heard the rumors and read the speculation, but fear not – Twitter has officially announced and begun the rollout of #NewTwitter (affectionately nicknamed by avid Twitter users like myself). What is #NewTwitter, you ask? It’s the new and improved web profile, boasting new features including larger profile and cover photos, a customizable header and the option to pin a tweet to the top of your page. On top of all this, your popular tweets will now appear larger.
Bulldog Reporter—a vastly respected industry organization focused on best practices in communications—today named Breakaway winner of a coveted 2014 Bulldog Media Relations Award for Excellence in Media and Publicity Campaigns. We received a bronze award in the Best Investment Banking & Financial Services Campaign category for the “grey charges” education campaign we executed on behalf of BillGuard.
For most college sophomores, the beginning of a new semester marks new textbooks, different professors and countless – sometimes overnight - hours spent studying. However, I consider myself fortunate enough to have begun my semester as the spring 2014 intern at Breakaway Communications!