Driving Media Engagement at CES 2017



There’s nothing quite like kicking off the year at the biggest technology tradeshow in the world – CES. This year, I supported our client Elektrobit, a pioneering provider of embedded and connected technology to the automotive industry. 

For Elektrobit’s marketing team, CES 2017 provided an opportunity to showcase how the company is defining the future of mobility with innovation. EB’s newest solutions enable carmakers and Tier 1 automotive suppliers to develop and bring to market highly automated and fully autonomous driving systems.



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In the Ads Arms Race, Headphones May be the New Frontier



I’ll admit it. I use an ad blocker a lot of the time. Part of it’s because I hate the clutter, yes, but ad blocking also cuts off a common avenue for malware. I’m protecting a lot more than my simple sense of taste here.



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Train of Thoughts



For the 8 percent of Americans like me who travel longer than an hour each way to work, you understand the monotony and intellectual stagnation that is our commutes. Luckily, I believe I found the cure: podcasts. 



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Twitter’s New Timeline- What Does it Mean for Brands and PR?



There is no denying that the world of media and communications is constantly evolving. Twenty years ago social media didn't even exist, yet two short decades later, it has found its way to the core of the business world. In technology PR, we’ve become accustomed to social media announcements that can shake things up – which leads me to Twitter’s new algorithmic timeline and its impact from both a brand and PR perspective. 



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Lights, Camera, CES!



This year, Breakaway joined three of our clients— BlackBerry’s QNX Software Systems, Elektrobit (EB), and Ricoh Imaging Americas Corporation,—on the CES show floor. Jam-packed with exciting announcements and interactive demos, CES 2016 was one for the books!



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The Facebook Dislike Button Has Arrived – In Emoji Form



“To like a Facebook post or not to like,” that is the question. Fear not Facebook users, the Facebook God, or rather, Mark Zuckerberg, has answered with the emoji reactions.



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