There is no denying that the world of media and communications is constantly evolving. Twenty years ago social media didn't even exist, yet two short decades later, it has found its way to the core of the business world. In technology PR, we’ve become accustomed to social media announcements that can shake things up – which leads me to Twitter’s new algorithmic timeline and its impact from both a brand and PR perspective.
This year, Breakaway joined three of our clients— BlackBerry’s QNX Software Systems, Elektrobit (EB), and Ricoh Imaging Americas Corporation,—on the CES show floor. Jam-packed with exciting announcements and interactive demos, CES 2016 was one for the books!
“To like a Facebook post or not to like,” that is the question. Fear not Facebook users, the Facebook God, or rather, Mark Zuckerberg, has answered with the emoji reactions.
Breakaway had the exciting opportunity to launch Ricoh Imaging and Ricoh Americas’ new 360-degree spherical imaging camera, the Theta S, at the Diamond Horseshoe Theater in NYC earlier this month. The Theta S is the newest model in the Ricoh Theta series of cameras that capture fully spherical 360-degree high-resolution stills and HD video, allowing viewers to see all of a scene: up, down and all around! The camera features extra-high resolution, easy operation via a single button on the camera or via the Theta S smartphone app, a live preview function and the ability to share images via social platforms.
Breakaway recently participated in Doug Newcomb’s Connected Car Conference (C3) in NYC! Thought leaders who spoke and exhibited at the show included the AAA, Pioneer, Hyundai, and QNX Software Systems. QNX Software Systems showcased its latest technology concept car based on a Maserati Quattroporte. Check out the pictures below of press getting demos of QNX Software Systems’ platform in action in the car along with Breakaway AE Tricia Nugent. Be sure to read Doug’s recap of the panel “Tackling Connected Car Security and Privacy Concerns,” which included Derek Kuhn of BlackBerry Technology Solutions.
I recently attended the International Motor Press Association 2015 Conference at the Automotive Education Center in Whitestone, NY. The theme of the conference was “Media, Monetization and You: The Future of Automotive Media,” and it shared insights on all things media – from using social apps, to creating brand authenticity, to monetizing your content.