On the Scene at the Connected Car Conference



Breakaway recently participated in Doug Newcomb’s Connected Car Conference (C3) in NYC! Thought leaders who spoke and exhibited at the show included the AAA, Pioneer, Hyundai, and QNX Software Systems. QNX Software Systems showcased its latest technology concept car based on a Maserati Quattroporte. Check out the pictures below of press getting demos of QNX Software Systems’ platform in action in the car along with Breakaway AE Tricia Nugent. Be sure to read Doug’s recap of the panel “Tackling Connected Car Security and Privacy Concerns,” which included Derek Kuhn of BlackBerry Technology Solutions.



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Insights on Authenticity from the IMPA 2015 Conference



I recently attended the International Motor Press Association 2015 Conference at the Automotive Education Center in Whitestone, NY. The theme of the conference was “Media, Monetization and You: The Future of Automotive Media,” and it shared insights on all things media – from using social apps, to creating brand authenticity, to monetizing your content.



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TV of Tomorrow Show San Francisco 2015



The TV of Tomorrow (TVOT) San Francisco Show is a wrap! Set at the gorgeous Golden Gate Club in San Francisco’s Presidio, TVOT, produced  by Tracy Swedlow, founder of InterativeTV Today [itvt], brought speakers and attendees from throughout the U.S. to share experiences and wisdom around the future of television. Breakaway is the exclusive marketing and PR partner for TVOT, and we look forward to the event each year. This year’s show covered everything from television advertising to YouTube to understanding what virtual reality brings to the table.



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Learning the PR Ropes with Breakaway Communications



As today marks the end of my internship at Breakaway Communications, I have been reflecting on my experience as an intern for a technology public relations firm. It was just five weeks ago that I was in my last few weeks as a high school senior whose last assignment before graduation was an internship to give me a “real-world” look at what is to come. With a passion for technology and cars, PR opened my eyes to some new experiences like learning tech lingo, being introduced to new ways to become immersed in the tech world and finding new companies to follow. As an added bonus, I got to spend my days in New York City!



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Elektrobit Wins Best Safety or ADAS Solution at TU-Automotive Detroit!



At this year’s TU-Automotive Detroit, Elektrobit was thrilled to be selected as the winner in the Best Safety or ADAS Solution category for its EB Assist Electronic Horizon driver-assistance software. EB Assist Electronic Horizon provides accurate street map and topographical data for predictive driver assistance features. It enables carmakers to develop systems that help drivers evaluate the road ahead, ensuring safety and comfort while paving the way to the next big thing in automotive: automated driving. Congratulations to all the winners!



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Breakaway Clients QNX Software Systems and Elektrobit (EB) Finalists for TU-Automotive Awards



Every year, the TU-Automotive awards recognize the best companies and solutions in the connected car industry. We are over the moon that two of our clients – QNX Software Systems and Elektrobit (EB)  – were selected as finalists in multiple categories for the awards this year.

 



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