The sun is shining, the fog is at bay, and the residents of San Francisco are welcoming the summer season with open arms. What better way to kick-off this most beloved time of year than with a summer celebration at Breakaway Communications? For those of you who missed the fun, here’s the recap of our event as we welcomed summer to San Francisco.
Breakaway Communications was live on the scene for the Telematics Detroit conference with QNX Software Systems showcasing the latest advances in car infotainment. QNX was showing its snazzy technology concept car based on a Bentley Continental GT and Jeep Wrangler Sahara reference vehicle. While there, QNX met with top-tier publications including the New York Times, ABC 12, WIRED and more in support of its announcements on the QNX CAR Platform for Infotainment, which now includes support for Android applications, and the QNX Automotive Safety Program. The program is designed to help QNX customers build digital instrument clusters and ADAS systems compliant with ISO 26262 functional safety standard.
Media, media everywhere
My colleague Stacey sent around a great post from Felix Salmon, Reuters, about the variety of publishing platforms available to journalists today and how they’re changing the way they create content and where they post it. Felix supports the idea that editors should not force their writers to only post content on their websites (Reuters.com for example), but embrace the various channels where they can expand their brands, be it on a personal blog, Medium, Tumblr, Twitter, etc. I agree that journalists should not be limited to one channel, but this also begs the question, in the future, what will quantify a “great hit” for a client? Will it be something posted on Reuters, or something that a great Reuters journalist posts on his/her own blog that has 3,000+ engaged followers? As we continue to evaluate and make sense of the changing media landscape, it’s important for us to communicate our findings to our clients so that everyone understands the value of each medium. Keep in mind, something that goes viral doesn’t start with a story in a major media publication, but it often ends up there.
A little less than a month ago, Twitter introduced its new video-sharing application – Vine. In just six seconds of unfiltered and unedited looped video, Vine users can now document and share their latest and greatest moments. Its user interface has some similarities to Instagram, with a constrained square shape and size, and a scrolling screen to view friends’ videos. And it has caught on fast. Mashable reported that during the weekend of February 9, Vine users posted more than 100,000 videos to Twitter. In just a few weeks of the app’s existence, users are already sharing their sunset views, skateboarding dogs and models walking the runway.
I woke up one morning after weeks of sunshine and warmth to be greeted by fog and rain and thought to myself, “Ahh, San Francisco summer is upon us.” This is my third summer in San Francisco and while I’m well aware of the gloom that comes along with it, it’s still hard for me to comprehend wearing a heavy coat throughout the summer. Back in my hometown of Chico, the temperature averages between 90-100 degrees! But, I digress.
The past few years have been game changing for minorities, to say the least. I am quite thankful to live in a time where underdogs are able to defy historical standards and determine their own future regardless of skin, gender or sexual orientation. Yahoo!’s recent appointment of ex-Googler, Marissa Mayer, shows that women can succeed in what is thought to be a predominantly male industry.
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