Why Wireless Power will be the Backbone of Smart Cities



City governments and tech companies alike are moving fast on smart cities. Last year, 78 cities competed in the nationwide Smart Cities Challenge, presenting their plans to integrate data and Internet technology into their urban infrastructure. Columbus, Ohio, the winner of the challenge, now has a total of $50 million in grants to bring its ideas for connected cars, smart streetlights, and self-driving shuttles to fruition. With local governments across the country thinking about data-driven urban mobility solutions, it seems like we’ll have smart, sustainable city transportation in no time.



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VR Marketing & Advertising: The Next Frontier?



A New York Times news video on refugees shown through Google Cardboard glasses. A tricked-out in-store chair that transports TOMS customers to a Peruvian village. An Oculus Rift headset that brings viewers straight to Castle Black in Game of Thrones. Retailers, news outlets and cable companies have been dreaming up ever-exciting ways to leverage virtual reality (VR) for engaging with viewers and customers. VR enables viewers to become completely immersed in a virtual world. Publishers and media companies are all jumping in on the “latest frontier for marketing," pitching ideas for creating and distributing branded content to consumers worldwide.



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The Case for Rolling Up Your Sleeves at a Small Business



According to the U.S. Bureau of Labor Statistics, the U.S. added 222,000 jobs in June making it the largest increase since February of this year. June was a great month for job growth, and if you’re currently on the job hunt – I encourage you to think small – small businesses that is. According to the U.S. Small Business Administration (SBA), a small business is made up of 500 or fewer employees, and there are 28 million small businesses in the U.S. These businesses account for 54 percent of all U.S. sales and employ 56.8 million U.S. employees. Of course we’re a bit biased at Breakaway Communications, being employees of a small business ourselves, but small businesses have some undeniable perks.



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Driverless Cars: A Revolution for Automakers, Consumers and Advertisers



Driverless cars: what used to seem like something out of a science fiction movie is now an automotive actuality. In just a few, short years, 19 major brands including Ford, Toyota and Nissan will be ready to put driverless cars on the road. In fact, Breakaway client, Elektrobit—a pioneer in embedded automotive software—is working with many automakers to bring vehicles with highly advanced driver-assistance systems to market.



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The GIF Turns 30: How Adaptability Allowed a Technology to Have its Heyday after Three Decades



If you’ve ever connected with a team on Slack, reacted to a post on Tumblr, or tuned in to a Twitter debate, there’s a very good chance you’ve used GIFs (or at least seen them deployed). The GIF, which stands for Graphic Interchange Format, has become a huge part of the way many of us communicate, especially in recent years. For those who created their reaction GIF folders in recent years, it may be surprising to learn that the format got its start as a way for early-Internet service Compuserve to display company logos and stock charts sharply to a variety of computers over slow connections in the 1980s.  



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Driving Media Engagement at CES 2017



There’s nothing quite like kicking off the year at the biggest technology tradeshow in the world – CES. This year, I supported our client Elektrobit, a pioneering provider of embedded and connected technology to the automotive industry. 

For Elektrobit’s marketing team, CES 2017 provided an opportunity to showcase how the company is defining the future of mobility with innovation. EB’s newest solutions enable carmakers and Tier 1 automotive suppliers to develop and bring to market highly automated and fully autonomous driving systems.



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