Ricoh USA, Inc.

The Power of Speaking Opportunities: Building Buzz and Supporting Business Objectives

Ricoh, a company that has been transforming the way people work for more than 80 years, is in the midst of its own transformation journey to a services business. Often thought of as a hardware company, Ricoh knew that in order to successfully complete this journey, they needed to show their deeper, more strategic value to their customers.

The Imaging Alliance

Portraits of Love: Creating a “Template” for Successful, Replicable, Highly-Focused PR around a Multi-City Event

Portraits of Love is a philanthropic activity coordinated by local USO centers and sponsored by a non-profit organization called The Imaging Alliance whose member companies range from camera companies to retailers and service providers. Since Portraits of Love’s inception nine years ago, it has delivered more than 20,000 free portraits of military families around the globe.

Ricoh Imaging Americas

Ricoh Theta: Defining—and Dominating—a New Category

Ricoh pioneered 360-degree digital imaging for consumers with its Theta line of cameras, first announced in 2012. Breakaway was selected to develop and execute the North American launch of the Theta S, the first truly full-featured 360-degree consumer camera. We worked closely with Ricoh’s in-house PR and marketing teams on this project.


National Awareness Campaign: Defining the “Grey Charges” Problem; Positioning BillGuard as a Thought Leader

BillGuard—a startup personal finance security service that identifies and resolves questionable but not fraudulent credit card charges—solves a significant and widespread problem. Unfortunately, few consumers were aware that this problem existed.

Aruba Networks

Beyond the Trades: Generating Business Press for an Industry Innovator

Aruba Networks, a provider of wireless networking gear for enterprises, was on an upswing. The company’s sales and revenues were strong, its products were highly regarded and – after years of stagnancy – Aruba’s stock price was on the rebound.