Client Experience

Breakaway represents a variety of leading companies in cutting-edge technology areas, with a focus on mobile/wireless, Web 2.0/social networking, open source and enterprise software, and entertainment technologies.

Client Testimonials

The incredible success of the Ricoh Theta S launch was, in no small part, due to Breakaway’s skills, connections and tenacity. Within a few, short weeks of beginning our engagement with the Breakaway team, they booked back-to-back meetings with top journalists on a multi-city press tour and orchestrated a truly interactive press event that “wowed” even the most jaded of journalists among our audience members. The news coverage and reviews of the camera have been exceptional. Even now, many months after our launch, the positive press continues to hit daily. Thank you, Breakaway Communications!
 

Jim Malcolm
CEO, Xiality (former president, Ricoh Imaging Americas Corporation)


I’ve had the pleasure of working with Breakaway many times during my career and am frankly in awe of their ability to flawlessly execute every time. As VP of Global Communications for Alcatel-Lucent (now Nokia), I brought Breakaway in to lead a number of PR outreaches including our high-visibility LightRadio launch.  In each and every case they exceeded all expectations and, with LightRadio in particular, blew past every internal metric we set.  I would not hesitate to recommend Breakaway to anyone. If you need smart, talented and experienced media strategists who will be your partner and advisor every step of the way, these are the pros you want on your side.

Peter Benedict
Co-Founder and Managing Partner, Bois Capital


Breakaway Communications is a rare agency in that they combine both excellence in strategic insights with effective, results-driven execution. Through the years – working together at Ricoh and previously at IBM – I've been continually impressed with Breakaway’s level of knowledge not only in media relations and B2B technology, but also how rapidly changing modern methods of communications tactics contribute to a truly integrated marketing communications approach. Together we’ve launched award-winning campaigns, supported regional and global product and services launches, and implemented highly successful branding initiatives that have made a measurable impact on our business.  They are a true partner in every sense of the word.

Peter Lazaroff
Vice President, Integrated Marketing Communications & Events, Ricoh Americas Corporation


Breakaway Communications helped me fulfill my dream of launching Art & Analytics. The team was a critical asset at every part of the launch - from content creation and strategy to panel development and of course, media relations. I know promises can be made about coverage in Forbes, AdWeek, Variety and Playbill, but Breakaway actually made it all happen.

Lee Gallagher
Founder and CEO, Arts & Analytics


Breakaway Communications joined the TV of Tomorrow Show enterprise a couple of years ago and they have been the most tireless, enthusiastic, and insightful contributors to our business, press, and marketing objectives.

Breakaway has what we value in a PR firm: individuals who are passionate about their work, creative thinkers, and people motivated to get the job done well. Ultimately, we enjoy working with them and highly recommend them to others seeking a top-notch team of PR pros.

Tracy Swedlow
CEO, EIC, EP, InteractiveTV Today (itvt)


Breakaway Communications is unique among agencies I’ve worked with. With Breakaway, you get maximum value for your PR dollar. Each team includes one of the Breakaway partners, and the Breakaway team becomes an integral part of your marketing team. I’ve found that the strategic interaction with Breakaway has elevated my company’s entire marketing effort, which separates them from the typical PR firm.

Phil Belanger
President/Co-Founder, Novarum (former vice president of marketing of BelAir Networks)