Client Experience

Breakaway represents a variety of leading companies in cutting-edge technology areas, with a focus on mobile/wireless, Web 2.0/social networking, open source and enterprise software, and entertainment technologies.

Client Testimonials

Breakaway Communications is a rare agency in that they combine both excellence in strategic insights with effective, results-driven execution. Through the years – working together at Ricoh and previously at IBM – I've been continually impressed with Breakaway’s level of knowledge not only in media relations and B2B technology, but also how rapidly changing modern methods of communications tactics contribute to a truly integrated marketing communications approach. Together we’ve launched award-winning campaigns, supported regional and global product and services launches, and implemented highly successful branding initiatives that have made a measurable impact on our business.  They are a true partner in every sense of the word.

Peter Lazaroff
Vice President, Integrated Marketing Communications & Events, Ricoh Americas Corporation

Breakaway Communications helped me fulfill my dream of launching Art & Analytics. The team was a critical asset at every part of the launch - from content creation and strategy to panel development and of course, media relations. I know promises can be made about coverage in Forbes, AdWeek, Variety and Playbill, but Breakaway actually made it all happen.

Lee Gallagher
Founder and CEO, Arts & Analytics

Breakaway Communications joined the TV of Tomorrow Show enterprise a couple of years ago and they have been the most tireless, enthusiastic, and insightful contributors to our business, press, and marketing objectives.

Breakaway has what we value in a PR firm: individuals who are passionate about their work, creative thinkers, and people motivated to get the job done well. Ultimately, we enjoy working with them and highly recommend them to others seeking a top-notch team of PR pros.

Tracy Swedlow
CEO, EIC, EP, InteractiveTV Today (itvt)

Breakaway Communications is unique among agencies I’ve worked with. With Breakaway, you get maximum value for your PR dollar. Each team includes one of the Breakaway partners, and the Breakaway team becomes an integral part of your marketing team. I’ve found that the strategic interaction with Breakaway has elevated my company’s entire marketing effort, which separates them from the typical PR firm.

Phil Belanger
President/Co-Founder, Novarum (former vice president of marketing of BelAir Networks)

The incredible success of the Ricoh Theta S launch was, in no small part, due to Breakaway’s skills, connections and tenacity. Within a few, short weeks of beginning our engagement with the Breakaway team, they booked back-to-back meetings with top journalists on a multi-city press tour and orchestrated a truly interactive press event that “wowed” even the most jaded of journalists among our audience members. The news coverage and reviews of the camera have been exceptional. Even now, more than many months after our launch, the positive press continues to hit daily. Thank you, Breakaway Communications!

Jim Malcolm
President, Ricoh Imaging Americas Corporation

Breakaway was a terrific PR partner for the launch of the Alcatel-Lucent 9900 Wireless Network Guardian. The Breakaway team quickly grasped highly technical concepts, forged great working relationships with our internal teams and developed and executed a strategic PR program that garnered great results.

Peter Benedict
Alcatel-Lucent Media Relations