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Media & Analyst Relations
Breakaway Communications strives to be a source for
ideas, information and the facts for both journalists
and the analyst community.
We know the media: editors, reporters, producers,
webmasters, syndicated writers, reviewers, freelancers
and photographers. We know the outlets: network and
cable television, radio, wire services, newspapers,
magazines and web publications. We know the audiences:
majors, consumer, trade and verticals.
When working with the media, we understand the importance
of delivering news of value and information that is
timely, targeted and relevant. Our clients' announcements
are put into a big-picture context, and they produce
results: ink, air time, and online placements.
We also know that in today's fierce business environment
it is imperative to create a "buzz" among the analyst
community about your company, your products and services.
Breakaway Communications considers analyst relations
integral to the success of any well-planned, integrated
communications program, as analysts create a unique
word-of-mouth dialogue with key influencers in your
industry, among business press and other high-visibility
media. Their input can help support your message and
credibly influence business leaders and customers.
We educate analysts about your company. We brief them
in advance of media tours and product launches and
we augment publicity materials -- media kit collateral,
pitch letters -- with reactions gleaned from briefings.
These reactions provide critical insight into the
competitive atmosphere surrounding your campaign.
Our media and analyst relations expertise works to
ensure that the right message is delivered to the
right people at the right time.
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