Pamela F. Preston
Managing Partner
Breakaway Communications, LLC

Pamela Preston co-founded Breakaway Communications with business partner Kelly Fitzgerald after a 13-year career managing TSI Communications, a mid-sized public relations and marketing firm with a staff of 160+ and offices in New York, San Francisco, and London.

While at TSI, she was responsible for client service across the broad range of the firm's clients. With TSI President Kelly Fitzgerald, Pam also had primary responsibility for TSI's IBM account group which grew to a $10 million business. Additionally, she was responsible for the management of TSI's London office where she worked to build the staff and account base.

As the IBM team leader, she directed major campaigns and announcements, including:

• IBM and Dell $16 billion OEM Agreement
• Network Appliance Industry Launch (IBM, Oracle, Netscape)
• IBM's First Internet Commerce Launch: CommercePoint
• IBM's eServer European Launch
• Deep Blue, the world famous chess match between IBM's
• supercomputer and Chessmaster, Gary Kasparov

Pamela's professional experience also includes developing and implementing communications programs for small to medium-sized companies such as Adaptec, MessageLabs, Internet Appliance Networks (IAN), Lazy Software, MaXXan, NDS Group PLC and Systems Union.

Her professional experience also includes four years as a software trainer and support representative at Creative Socio-Medics, a healthcare information systems developer in New York. She was responsible for maintaining a high level of customer service for the CSM client base, training them on the use of new software and managing their requests for software upgrades and enhancements.

She holds a B.A. in English from the University of Massachusetts, Amherst.



Kelly Fitzgerald
Managing Partner
Breakaway Communications, LLC

Kelly Fitzgerald co-founded Breakaway Communications with business partner Pam Preston after spending 12 years at TSI Communications, a mid-sized public relations and marketing firm with a staff of 160+ and offices in New York, San Francisco, and London.

As President of TSI Communications, Kelly was responsible for the overall direction, philosophy and management of the agency. Her one overriding objective was to ensure that TSI provided superior client service. She directly provided strategic and tactical counsel to accounts across the agency.

After joining TSI in 1992, Kelly became primarily involved in building the IBM team. Along with Pam Preston, they grew the account to a $10 million business. Highlights of her IBM work included launching the IBM internet Division and leading the communications effort promoting IBM's world-renowned Deep Blue supercomputer. This campaign earned TSI the Gold CIPRA award in 1998.

Prior to joining TSI Kelly worked in a marketing position at IBM while working on her graduate degree in business. As leader of the Application Solutions Marketing program, she developed sales leads for new business through on-site educational and marketing seminars, collateral development and direct mail campaigns.

Before pursuing her graduate degree, Kelly worked on Capitol Hill, managing legislative and press issues for a Member of Congress from Florida, working with constituents, legislative committees, and lobbying groups. Her areas of expertise included Interior & Insular Affairs, Energy & Commerce, the Judiciary and Education.

Kelly received a B.A. in government and economics from the University of Notre Dame in 1985, and a Master of Business Administration from Rollins College in 1990.



Barbara Hagin
Managing Partner
Breakaway Communications, LLC

Barbara is an 19-year veteran of public relations, marketing and journalism, providing strategic counsel and hands-on PR support to technology companies. Barbara has developed and managed the implementation of PR programs and campaigns for companies ranging from:

• IBM (servers, software, storage and research)
• Sony (computer products)
• Informatica (enterprise analytics software)
• Intel (branding initiative)

to startups such as:

• Acero (Bio-IT software)
• Verano (secure process control systems software)
• Genesys Telecommunications Labs (IPO)
• Frontier/GlobalCenter (repositioning)
• Healtheon (initial launch)
• WhoWhere (acquired by Lycos), among others.

Barbara led the team that repositioned Borland (to the industry and Wall Street) from a passé development tools company into a re-invigorated and successful enterprise software solutions provider. Most recently Barbara developed the strategy for the PR launch of Vivato, the pioneer in Wi-Fi switching. The Vivato launch resulted in high-visibility coverage in more than 50 major media outlets.

Barbara's experience also includes managing technical marketing programs and U.S. staff for Ricoh Corporation, supporting retail sales of consumer electronics and multi-function office products.

Early in her career, Barbara held editorial positions at consumer and trade publications focusing on imaging technologies, including Popular Photography and Industrial Photography magazines. She founded Advanced Imaging magazine in 1986.

Barbara holds a B.A. in journalism/political science from Rutgers University, with graduate studies at the Eagleton Institute of Politics. She is a frequent guest lecturer at Santa Clara University.