If you follow the social media industry, you’ve probably heard of Klout. It’s a site that allows you to measure your influence across a range of social networks. As our use of social media grows, everyone is working hard to figure out the best way to measure how impactful our tweets, statuses and blog posts really are. What’s the point of using social media if no one’s listening?
The folks at Klout just hosted their first #KloutDevNight – a networking/recruiting event. The event was a featured perk for site members who the Klout team deems are influential in areas such as apps, development, technology and social media. My friend Joanna and I were honored to receive invitations, and were excited to attend our first Klout “experience.”
When we walked in the door we were greeted by a counter full of swag and a PBR beeramid (beer pyramid). We knew we were in for a good time! We headed to the kitchen area, which was a big open space with an enormous counter (covered with sliders), refrigerators full of tasty beverages, folks chatting about tech and social media, and a sound system blasting some classic tunes (we nicknamed the playlist “Best of the Millennium”). It was quintessential San Francisco-startup-warehouse-space that provided the perfect atmosphere for such an event.
We enjoyed meeting new people, a diverse group that ranged from developers to other communications professionals. One of my favorite discussions of the night was with some awesome folks about the growth of Twitter. As I mentioned in a previous blog post, I’m a Twitter fanatic and enjoy getting the chance to talk with other tweeters about it. We spoke about how Twitter has evolved into a go-to news source. Any time something happens in the world, we go to Twitter to get the details. Last week, when there was an earthquake in the Bay Area, each one of us went straight to Twitter to validate the event and tweet about it ourselves. We also discussed the differences in tweet styles – there are those folks who just post “I’m sitting on the couch,” those who just constantly RT, and those who use more of an integrated approach – giving links to other content but still providing personality in their tweets. We enjoyed many terrific discussions on topics as diverse as Klout and Klout scores to music and college. All in all, it was a fabulous night. Many thanks to Klout for hosting such a great event!
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