Cool new concept car…check! Thirty-five media appointments…check! A CNET Best of CES Award…check! To sum it up, it was a fabulous CES for our client, QNX Software Systems.
Breakaway was on the scene with QNX at CES 2012, teaming up with the company to unveil its latest concept car – a snazzy Porsche Carrera – and to give attendees a preview of the company's next-generation automotive software, the QNX CAR 2 application platform.
The QNX CAR 2 application platform provides advanced support for HTML5, enabling automakers to easily create dynamic user interfaces and integrate web technologies into the car. The Porsche offered a rich, in-vehicle experience with personalized navigation, entertainment, and information services. Highlights included smartphone integration with one-touch Bluetooth pairing, tablet-based rear-seat entertainment, a reconfigurable digital instrument cluster, and high-definition hands-free communications.
QNX was the talk of the show, and everyone – from automotive, consumer electronics and business press and analysts – wanted to have their turn in the Porsche. Top-tier meetings and coverage included Wall Street Journal/Dow Jones, CNET Car Tech, WIRED, National Post and AOL’s Autoblog.
But the icing on the CES cake came when the QNX CAR 2 application platform was awarded the CNET Best of CES Award in the Car Tech category. The official awards of CES honor the crème de la crème of products being unveiled at the show. Though it was streamed live last week, you can watch the full awards ceremony here.
Join us in raising the checkered flag to our client, QNX Software Systems. It was a great week in Vegas, and we’re already counting the days until next year when we return to the Nevada desert.
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